So you´ve heard the word BRANDING thrown around here and there. In fact, every time you mention marketing to anyone these days the first word to pass their lips seems to be branding. You know it´s a definite marketing buzzword, but what is branding exactly and why is it so important?

Former CEO of Disney, Michael Eisner, once said, "A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." In short branding is everything. It´s the complete package that leads a person to perceive a company´s product, customer service, reputation, logo, website, social media, and advertising in a positive or negative light. Good branding has the ability to increase the value of your product/service by positioning it positively, boosting your reputation, creating brand awareness, and ultimately increasing sales.

Therefore, we believe it is imperative that your branding goes beyond a memorable logo. At LUBICOM work with our clients to create and build an impressive brand to represent their market identity that encompasses their complete package - who they are, what they do, their strengths and capabilities, their reputation, and simply what they are all about. Over the past 30 years we have effectively and successfully branded many institutions, consumer products, businesses, and events using our integrated marketing approach.